Vereda
A local newsroom that can break a story in hours, not days — with its own ad sales built in, so the business doesn't depend on anyone else's ad network. Renamed from an early working title, Acá, to Vereda after a naming study grounded it in something more locally rooted.
At a glance
- Target Traffic50k visits a month
- Time to PublishUnder 4 hours
- Running CostUSD 0–5 a month
Problem
Local news in Nariño/Ecuador border region lacked modern digital publishing tools, requiring a cheap-to-operate platform supporting local ad sales without third-party ad network dependencies.
Solution
Built an editorial workflow the newsroom can run without help, on Sanity so non-technical columnists can publish without a developer in the loop, plus an ad system that sells and rotates local placements — all on infrastructure that costs almost nothing to keep online.
Results & Impact
- Designed to scale to 50,000 monthly visits at near-zero hosting cost
- Streamlined article publishing loop to under 4 hours
- Direct monetization via local business ad placements